Turn good copy into great copy. This infographic shows a few simple things you can do right now, to dramatically improve the impact of what you write.
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Peter Whent
No-one tells stories better than Pixar. It doesn’t matter if it’s Toy Story, Finding Nemo, or Monsters Inc, they use a tried and tested format. It’s called the Story Spine and we’ve broken it down into a 30 second read in this infographic.
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No-one really knows why some LinkedIn posts fall flat while others take off like a moon rocket. But when a post does take off, it helps to try and understand the reasons. This infographic summaries six likely reasons why this LinkedIn post was read by over 25,000 people.
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The LinkedIn posts that most people write struggle to get any visibility or any engagement. This post was read 25,000 times. What lessons can you learn from this post that you can use in your own LinkedIn content.
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Cuisine Centre had the chance to make a 6-minute pitch to the heads of a group of NHS hospitals and trusts. Read how they created a hard hitting story to tell their audience which grabbed sufficient attention to convert at least two trusts into potential 6-figure customers.
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Most LinkedIn posts get ignored. They make a few mistakes which kills all interest stone dead. In this workshop we look at how you build up a LinkedIn post in a way that makes it compelling and hard to ignore.
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How ever good your copy, if it doesn’t start with a hook or headline that demands attention, then it may be redundant. In this workshop we talk about a few ways to create hooks and headlines that are unignorable.
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The Million Pound Story focuses on messaging for “one specific thing to one specific person”. But when we are pitching to large corporation we will often have to address the pain of multiple decision makers (or heroes). How do we adapt our approach when we are faced with multiple heroes?
When 14forty submitted their bid to Heineken, this video was one of the ways they stood out from the crowd. A great example of making the customer the hero and meeting them where it’s most important to them.
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When Heineken came out to tender unexpectedly, 14forty spotted an opportunity. By doing things differently they caught Heineken’s attention, and against all the odds, they won. Here’s how.
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You find yourself face to face with the CEO of your perfect customer. You’ve got one minute. If you want him remember what you say, don’t do what everyone else does, do this.
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Sometimes a simple exercise to understand your prospect’s pain isn’t enough and you need to take a deeper dive. We need to get right inside their head and understand their feelings. One way to do that is to create an Empathy Map
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