PITCH
Cuisine Centre had the chance to make a 6-minute pitch to the heads of a group of NHS hospitals and trusts. Read how they created a hard hitting story to tell their audience which grabbed sufficient attention to convert at least two trusts into potential 6-figure customers.
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The Million Pound Story focuses on messaging for “one specific thing to one specific person”. But when we are pitching to large corporation we will often have to address the pain of multiple decision makers (or heroes). How do we adapt our approach when we are faced with multiple heroes?
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