AUDIENCE
No-one really knows why some LinkedIn posts fall flat while others take off like a moon rocket. But when a post does take off, it helps to try and understand the reasons. This infographic summaries six likely reasons why this LinkedIn post was read by over 25,000 people.
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Cuisine Centre had the chance to make a 6-minute pitch to the heads of a group of NHS hospitals and trusts. Read how they created a hard hitting story to tell their audience which grabbed sufficient attention to convert at least two trusts into potential 6-figure customers.
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Most LinkedIn posts get ignored. They make a few mistakes which kills all interest stone dead. In this workshop we look at how you build up a LinkedIn post in a way that makes it compelling and hard to ignore.
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The Million Pound Story focuses on messaging for “one specific thing to one specific person”. But when we are pitching to large corporation we will often have to address the pain of multiple decision makers (or heroes). How do we adapt our approach when we are faced with multiple heroes?
Sometimes a simple exercise to understand your prospect’s pain isn’t enough and you need to take a deeper dive. We need to get right inside their head and understand their feelings. One way to do that is to create an Empathy Map
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