The LinkedIn posts that most people write struggle to get any visibility or any engagement. This post was read 25,000 times. What lessons can you learn from this post that you can use in your own LinkedIn content.
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BELIEFS
The Million Pound Story focuses on messaging for “one specific thing to one specific person”. But when we are pitching to large corporation we will often have to address the pain of multiple decision makers (or heroes). How do we adapt our approach when we are faced with multiple heroes?
When 14forty submitted their bid to Heineken, this video was one of the ways they stood out from the crowd. A great example of making the customer the hero and meeting them where it’s most important to them.
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When Heineken came out to tender unexpectedly, 14forty spotted an opportunity. By doing things differently they caught Heineken’s attention, and against all the odds, they won. Here’s how.
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