Most LinkedIn posts get ignored. They make a few mistakes which kills all interest stone dead. In this workshop we look at how you build up a LinkedIn post in a way that makes it compelling and hard to ignore.
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EMPATHY
The Million Pound Story focuses on messaging for “one specific thing to one specific person”. But when we are pitching to large corporation we will often have to address the pain of multiple decision makers (or heroes). How do we adapt our approach when we are faced with multiple heroes?
When 14forty submitted their bid to Heineken, this video was one of the ways they stood out from the crowd. A great example of making the customer the hero and meeting them where it’s most important to them.
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When Heineken came out to tender unexpectedly, 14forty spotted an opportunity. By doing things differently they caught Heineken’s attention, and against all the odds, they won. Here’s how.
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You find yourself face to face with the CEO of your perfect customer. You’ve got one minute. If you want him remember what you say, don’t do what everyone else does, do this.
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Sometimes a simple exercise to understand your prospect’s pain isn’t enough and you need to take a deeper dive. We need to get right inside their head and understand their feelings. One way to do that is to create an Empathy Map
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