Note that there are a few breakout sessions that are not included. The recording includes the briefing before each session and the feedback afterwards.
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This workshop was held as a follow up for people who have completed "Content that Converts". It doesn't re-teach any of the content, but builds on it.
In the workshop, I look at the structure for the perfect post. I then write a post live part by part, and help the various break out groups to write one of their own.
Slide Deck
You can see the slide deck from the workshop here
The LinkedIn Post
You can download a copy of the final version of the LinkedIn post I wrote here
Running Order
0.00
Introduction from Caroline Rutter to set the scene.
6.20
Introduction from Chris Chidley on the importance of LinkedIn
11.50
Run through the agenda.
12.20
What does a great LinkedIn post look like?
15.30
20.05
27.20
30.09
30.09
34.38
37.04
38.27
40.10
43.45
45.15
45.15
54.12
55.10
55.37
56.42
Exercise 1: Selecting the "post type" we are going to write
Hooks and Headlines with examples. This lead into Exercise 2
Results and feedback from Hooks and Headlines Exercise
Writing the headline for my post
Setting the post up. This leads into Exercise 3.
Results and feedback from The Setting The Post Up Exercise
Writing the set up for my post
Writing the Main Body of the post. This leads into Exercise 4.
Results and feedback from The Main Body Exercise
Writing the main body for my post
The Call to Action. This leads into Exercise 5.
Results and feedback from The Call to Action Exercise
Writing the call to action for my post
My completed post
Style - making posts easy to read
FAFO 