STORYTELLING
No-one tells stories better than Pixar. It doesn’t matter if it’s Toy Story, Finding Nemo, or Monsters Inc, they use a tried and tested format. It’s called the Story Spine and we’ve broken it down into a 30 second read in this infographic.
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Cuisine Centre had the chance to make a 6-minute pitch to the heads of a group of NHS hospitals and trusts. Read how they created a hard hitting story to tell their audience which grabbed sufficient attention to convert at least two trusts into potential 6-figure customers.
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Most LinkedIn posts get ignored. They make a few mistakes which kills all interest stone dead. In this workshop we look at how you build up a LinkedIn post in a way that makes it compelling and hard to ignore.
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When 14forty submitted their bid to Heineken, this video was one of the ways they stood out from the crowd. A great example of making the customer the hero and meeting them where it’s most important to them.
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When Heineken came out to tender unexpectedly, 14forty spotted an opportunity. By doing things differently they caught Heineken’s attention, and against all the odds, they won. Here’s how.
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You find yourself face to face with the CEO of your perfect customer. You’ve got one minute. If you want him remember what you say, don’t do what everyone else does, do this.
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