How ever good your copy, if it doesn’t start with a hook or headline that demands attention, then it may be redundant. In this workshop we talk about a few ways to create hooks and headlines that are unignorable.
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MESSAGING
When 14forty submitted their bid to Heineken, this video was one of the ways they stood out from the crowd. A great example of making the customer the hero and meeting them where it’s most important to them.
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When Heineken came out to tender unexpectedly, 14forty spotted an opportunity. By doing things differently they caught Heineken’s attention, and against all the odds, they won. Here’s how.
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You find yourself face to face with the CEO of your perfect customer. You’ve got one minute. If you want him remember what you say, don’t do what everyone else does, do this.
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Sometimes a simple exercise to understand your prospect’s pain isn’t enough and you need to take a deeper dive. We need to get right inside their head and understand their feelings. One way to do that is to create an Empathy Map
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You can have the best product or idea on the face of the planet. So why do people recoil in horror when they read what you’ve written about it. This infographic describes five of the biggest mistakes that people make, which turns readers from “Tell me more” to “Don’t come near me”.
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