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How ever good your copy, if it doesn’t start with a hook or headline that demands attention, then it may be redundant. In this workshop we talk about a few ways to create hooks and headlines that are unignorable.
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If you want to write the best copy, speak to the best copywriter. In this interview with Steve Fountain he gives us 5 simple tips to improve your copy. Some of them are gold.
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It doesn’t matter if it’s an article, an email, a bid, a CV or the first words of an interview, the opening line is a headline. If it doesn’t work, it doesn’t matter how good what follows is, it may never be seen or heard. So what is the secret to a great headline?
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