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This is the video that 14forty submitted as part of their successful bid to Heineken.
This video works so well because it made Heineken the hero of the story.
When you watch it, notice how it meets Heineken on a level that's most important to them - their beliefs. Notice also how it doesn't mention the 14forty product until near the end.
It's a masterclass in storytelling, and showing the customer that we understand what keeps them awake at night.